Influence choice where purchase decisions are made
Drink menus are one of the most powerful sales tools in HoReCa. The Design Generator helps your brands increase category visibility, influence guest choices and scale outlet-specific menu activations across thousands of venues.
Built around the challenges of On-Trade Marketing
Helping brands drive visibility, influence choice and scale execution.
Make your brands impossible to miss
In HoReCa venues, visibility drives sales.
The DesignGenerator helps brands secure a stronger presence on POS Materials as menus, ensuring products are seen at the exact moment guests are making purchasing decisions.
Whether you're launching a new product, promoting a premium range or strengthening category leadership, we help your brands stand out where it matters most.
Benefits
✓ Support premiumisation strategies
✓ Accelerate new product introductions
✓ Influence purchasing behaviour
Influence guest choice at the moment of decision
1. The menu is the most important channel after informing an employee.
2. Using proven menu engineering principles and over 20 years of international experience, the DesignGenerator helps guide attention towards priority products, brands and categories.
3. Because products that are noticed are more likely to be chosen.
Turn venue data into smarter activations
Through our unique integration with HorecAInsights, menus can be generated using real venue information. And all of that with just a few clicks, fast, simple, and effortless!
Automatically populate:
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venue details
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logos
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photos
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Google review
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social channels
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existing menu content
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almost all other website information
Benefits
✓ Create local relevance at scale
✓ Reduce agency dependency
✓ Empower sales teams
Activate thousands of venues
Every venue is different.
Different assortments.
Different audiences.
Different opportunities.
The DesignGenerator enables marketing teams to create outlet-specific menus and POS materials automatically, while maintaining complete brand consistency.
What once took hours can now be done in minutes.
Less operational work. More marketing impact.
Most marketing teams spend too much time coordinating agencies, collecting outlet information and managing revisions.
The DesignGenerator automates these repetitive processes, allowing teams to focus on strategy and growth instead of administration.
Software that works like On-Trade marketers do
Increase Visibility
Get your brands seen.
Influence Choice
Guide purchasing decisions.
Scale Activations
Reach more venues faster.
What they say about us
The Design Generator created by On-d-mand, one of our preferred suppliers since years, is a great tool to help us improve our business in the on trade market. The co-operation with on-d-mand during the design and programming phase, as well as the transition into daily business, met with our expectations.